• Merinotech WA is a West Australian group of performance based Merino ram breeding enterprises. Merinotech breeding objectives ensure a highly profitable, white wooled, easy care merino sheep suited to each specific environment.
  • Farmers choosing Merinotech rams profit by maximising the rate of genetic gain in their merino flocks.The primary aim is to continuously improve the profitability of our members and clients merino wool and livestock enterprises.
  • We invite you to browse through our website and find out about Merinotech activities. Please feel free to contact us if you have any questions or would like more information about our animals.
  • Merinotech WA is a West Australian group of performance based Merino ram breeding enterprises. Merinotech breeding objectives ensure a highly profitable, white wooled, easy care merino sheep suited to each specific environment.
  • Farmers choosing Merinotech rams profit by maximising the rate of genetic gain in their merino flocks.The primary aim is to continuously improve the profitability of our members and clients merino wool and livestock enterprises.
  • We invite you to browse through our website and find out about Merinotech activities. Please feel free to contact us if you have any questions or would like more information about our animals.
  • Merinotech WA is a West Australian group of performance based Merino ram breeding enterprises. Merinotech breeding objectives ensure a highly profitable, white wooled, easy care merino sheep suited to each specific environment.
  • Farmers choosing Merinotech rams profit by maximising the rate of genetic gain in their merino flocks.The primary aim is to continuously improve the profitability of our members and clients merino wool and livestock enterprises
What is a Supply Chain?
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A supply chain is an integrated and co operative approach by organisations that aims to satisfy the expectations of customers and participants. This means sharing information and resources and working closely together instead of in isolation. Wool will compete successfully with man made fibres when the supply system can deliver volume, information, services, quality and customer satisfaction better than its competitors. This will only be achieved through openness and cooperation.

Supply chains can be established in many different ways but can be identified in two main categories, horizontal and vertical.

Horizontal alliances: Horizontal alliances are between organisations at the same level and with common interests and objectives. An alliance at this level provides collective strength in commercial negotiations and an ability to effectively share information. Wool grower supply (marketing) groups could be an example of this.

Vertical alliances: Between companies and organisations operating at different levels, using different processes or requiring specialised services in the chain. The collective strength of the individual organisations working cooperatively provide the competitive advantage against others operating in the same market place. The challenge for wool is for the individuals and organisations to learn how to treat others in the chain as a member of the same team or part of the same organisation while still operating as a unique business unit.

Peter Vandeleur is the driving force behind e wool.
Geoff Keynes is the General Manager of direct buying at GH Michell in Adelaide.
David Pardoe is a spinner currently working with Woolmark.